The April 1st Wall Street Journal reported on a small business deal to link the lottery and music industries. Because it had been April Fools’ Day, I almost thought the entire idea to be a big joke.
“In an unusual deal that links two ailing industries, EMI Group Ltd. can provide music and memorabilia for new instant-win games designed by Pollard Banknote Ltd., which runs lotteries in 45 states and territories around the globe,” Ethan Smith wrote.
“Pollard, of Winnipeg, Canada, is creating a type of music-themed, scratch-off lottery games that it’s currently marketing to convey lotteries,” the Journal reported. “In the newest games, players can win either cash or prizes such as for example album downloads and ring tones.”
That’s right: it is no joke.
With 26 years of in the lottery industry, I think I’m qualified to convey in no uncertain terms that lotteries partnering with the music giant, EMI Group Ltd., to offer prizes of music and memorabilia for a new instant-win scratch-off ticket game is one of the worst ideas yet.หวยออนไลน์ จ่ายบาทละพัน
“The concept would be to lure younger players to a pastime that traditionally has appealed to folks who are around retirement age,” the Journal reported. Doug Pollard, vice president of lottery management services at Pollard went on to tell the newspaper, the demographic “is getting older every year. That’s been one of the big challenges.”
First, i’d like to just say that it’s irresponsible and reprehensible for state lottery officials to entice young adults to gamble. I also know through interviews and research that individuals buy lottery tickets to win money not prizes — especially not music, nearly all of which is often downloaded free on the Internet.
Pollard told the newspaper that “after growing consistently by around 8 percent annually, lottery-ticket sales fell sharply in lots of states during the next half 2008.”
When lottery ticket sales decline, lottery officials try desperate methods to reverse the decline — usually by changing the number field and increasing the odds against winning. They might also alter the division of the prize pool so that the greatest percentage of money in the prize pool goes toward paying the initial prize jackpot, leaving almost no money for another prize categories. Both moves are bad.
Lottery players do in contrast to to really have the number field of the game they play changed or tampered with. Germany has had the exact same successful 6/49 game going for significantly more than five decades — since 1955. Lottery officials generally have an incorrect opinion of their ticket buyers, thinking that they all want to chase huge jackpots. For this reason, the prize pool is divided in such a way that each game is really a jackpot-driven game.
Now that each lottery state has either Powerball or Mega Millions with huge jackpots, another lotto games their state offers needs to have the greatest percentage of the pay-outs go toward the lower tier prizes, not the jackpot.
The trick that eludes American lottery officials is that a lottery player feels such as a winner even though winning $20 or $100 from time to time. But with the current structure of prize pools, this happens too seldom.
It’s time to take the April foolery out of such lottery schemes and let real, more frequent winnings in cash attract more players.
The UK Lottery and ELottery Syndicates
The UK Lottery previously was just available to play in the United Kingdom. Because of the wide use the Internet receives this Tax Free Lottery has generated interest from all around the World, a big percent with this coming from Europe. Once players realize the Jackpot is Tax Free and has seen prizes in excess of 40 Million, this UK Lotto quickly gets added for their to play list.
The UK Lottery had a Romantic Start.
This exciting Lottery opened its doors and sale of Lotto Tickets started on Valentines Day February 1994, with individuals from all over the UK eagerly waiting for the initial draw which happened on the 19th of February. For some time this game was widely referred to as the National Lottery, where as today it is commonly named the UK Lotto or UK Lottery.
This game of chance is played on every Wednesday and Saturday evenings and has television converge by the – BBC TV Channel. Fascination with this game has evolved with many individuals and some companies making UK Lottery Syndicates with the Intent to raise their odds of winning a cash prize and to be very much closer to the Jackpot.
Quite recently the National Lotto released some statistics on their Website stating that it’s 1-4 Syndicates that take the jackpot. Playing this way certainly is apparently the Smarter Way To Play, raising the odds and a share of any Millions is defiantly inviting.
Because of the steady rise and interest in UK Lottery Syndicates quite immediately after the release of the National Lotto in early 2002, a business named Virtual World Direct gained Lottery Commission approval and created a game title they called eLottery Syndicates. eLottery gives Lottery Players all over the globe a chance to grab one of the greatest tax free lump sum prizes in the world.
The eLottery Syndicate can give players better options for playing the UK Lottery and raise odds with a Considerable 733%. For instance in 718 Lotto game draws the eLottery Syndicates have matched 3 balls over 124,000 times. This up to now provides total level of over £1,241,200! In prizes which were paid out on 3 balls. Being an Affiliate of eLottery your gamble and possibility of engaging the jackpot are simply 1 in 1.9 million likely to acquiring your ticket in the superstore with likelihoods of 1 in 14 Million.
The eLottery has designed a system allowing all Lotto players to partake in a UK Lottery Syndicate very easily, some players will have to check up on the laws of the country they live. eLottery has managed to create a number of system’s for playing lotto games including the EuroMillions, and a number of high jackpot Spanish Lotteries. Each week with eLottery your UK Lottery Syndicate can have 88 Lottery Lines entered and split over both weekly draws. Players have the ability to cancel their subscription anytime without any contracts to sign. The winnings will be given to any winning syndicate without having fail and never any deductions made.
Players receive their particular e-Lottery website where it is possible to go through the account winnings, your payments to any games you’re playing, syndicate numbers, you can create an individual profile and easily begin to see the draw results. There will certainly not be any need to go and track down other lottery syndicate players to play that is e-Lotteries job.